No purchase necessary to enter or win. Purchase does not improve chances of winning. Must be legal U.S. resident of NC, age 18 or older. See official rules available at dealer showroom for complete details including contest requirements and prize details. Contest occurs during normal business hours beginning 11/15/18 and ending 11/30/18. Must be one of the first (400) eligible contestants to visit dealer showroom to participate. Maximum one attempt per person. Eligible contestant must correctly guess the winning 5-digit code in exact order, per requirements of the official rules, in order to claim grand prize: 2018 Kia Optima LX Sedan ($24,225 MSRP), and $10,000 shopping spree (ARV of entire grand prize: $34,225). Maximum one (1) grand prize available, awarded to first eligible contestant who successfully completes grand prize winning requirements, per requirements of the official rules. If the winning 5-digit code is not correctly submitted by an eligible contestant, then grand prize will NOT be awarded. Odds of winning 1:100,000. Void where prohibited or restricted by law. Sponsor: Fayetteville Kia. Offer Expires 11-30-2018.